Sales of beauty products for children rose last year, industry data showed Friday, as a growing number of girls are starting to wear makeup at an early age.

The data provided by SK Planet, the operator of local e-commerce platform 11st, showed that sales of such products on its website rose 29 percent on-year in 2017. 

Also read: whom do women prefer, men with beards or clean shaven men?

The company however declined to provide actual sales figures.

Sales of lipstick for children, for instance, skyrocketed 549 percent during the cited period, it said.

The South Korean government is reviewing whether to monitor children’s cosmetics by adding a separate category to mandate that manufacturers label ingredients, including those that may cause allergies. 

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