The giant chipmaker on Tuesday in Shanghai (Wednesday, China time) unveiled its new Snapdragon Wear 2500 Platform to help make watches geared toward kids.
Yes, that’s right. Smartwatches for children.
Qualcomm makes chips for everything from smartphones to Windows 10 tablet-laptop hybrids.
While it already provides processors for wearables, it sees big opportunity in tailoring its technology for the fast-growing kid smartwatch market.
The Snapdragon Wear 2500 integrates 4G LTE connectivity alongside everything a device maker needs to release watches aimed at children.
The wearables market hasn’t quite boomed like many in tech expected.
But there’s one area of smartwatches outside Apple that’s really soaring — kid watches.
The market is so huge, in fact, that smartwatches for children make up nearly half of the total global smartwatch market, according to CCS Insight.
Handset vendors have announced more than 1,350 devices based on the Snapdragon 600-tier of chips and more than 2,300 devices based on the Snapdragon 400-tier.
The first devices using the chips should launch in the second half of 2018.